In-House Support
Question: Will I be sharing a lot of content through my website?
Quick Answer: We hope so.
We recommend you or a team member learn how to maintain and add quality content to your website.
(Please keep us in mind if you are looking to have someone outside of your business manage this important part of your website.)
This is not only a must for keeping customers coming back for more, but it is essential to garner a high Search Engine Optimization (SEO) standing. Click here to learn more about SEO and what you can do to help your website reach the top of the rankings.
When you learn how to share through your website, your whole online game changes. Take for example two landscaping companies. Business One has a website for contact and about purposes only; Business Two is taking advantage of their website as an effective and inexpensive communication tool.
Business One had their website built and now only hope it pulls traffic to it off of searches and visited by someone clicking through a social media page. When a potential customer visits their website they will see a few nice pictures and the details of how to contact the business – a step they probably already know how to do.
If your business website is not working for you without you having to invest a lot of effort into getting traffic to it, then it is not really working for you at all.
We suggest doing exactly what we are doing; providing valuable information that potential customers will find useful, all while giving the search engines more to grasp on when someone searches for something that we do without knowing anyone who does it. That was a mouthful, let us explain.
Take a look at Business Two. A staff member is responsible for uploading new, fresh information relevant to landscaping in the climate we currently live in. By doing this Business Two will keep already won over customers coming back for more, and are building a quality tool to reference and showcase to potential new customers.